| Square Enix's Final Fantasy XIII to Sponsor the 2010 NBA All-Star Game |
| February 11th, 2010 |
==== OFFICIAL PRESS RELEASE ====
NEW YORK - The National Basketball Association
(NBA) and Square Enix Inc. (Square Enix) today announced a promotional
partnership that will make FINAL FANTASY XIII - the latest in the
world-renowned action-packed role-playing videogame series that has
shipped more than 92 million units - the presenting partner of the 2010
NBA All-Star Celebrity Game.
As the presenting partner of the NBA All-Star Celebrity Game, FINAL
FANTASY XIII will have prominent exposure throughout Center Court at NBA
All-Star Jam Session presented by adidas, where the game will be played.
The role-playing videogame, which features futuristic characters and
gameplay, will receive significant presence during the broadcast on
ESPN, which will televise the NBA All-Star event for the sixth
consecutive year. There will also be a dedicated FINAL FANTASY XIII area
at NBA All-Star Jam Session where fans will be able to preview the
videogame, which will be available for both PlayStation3 and the Xbox
360 on March 9, 2010.
"FINAL FANTASY XIII ,the next evolution in videogame entertainment, will
appeal to first time players and series fans alike," said John Yamamoto,
President and CEO of Square Enix, Inc., "We are delighted to be the
presenting partner at the NBA All-Star Celebrity Game and give fans a
chance to experience the most highly anticipated game of the year before
it launches on March 9."
"FINAL FANTASY is a storied brand in the videogame category and this
partnership will bring an exciting new element to this year's NBA
All-Star Celebrity Game," said Mark Tatum, NBA Executive Vice President
of Marketing Partnerships. "A good portion of our fanbase overlaps with
the young, videogame-playing audience, so it is a natural fit for us to
partner with a leading franchise like FINAL FANTASY around one of our
marquee All-Star events."
The 2010 NBA All-Star Celebrity Game presented by FINAL FANTASY XIII
will tip off on Friday, Feb. 12 at 7:00 p.m. EST/ 6:00 p.m. CST from NBA
All-Star Jam Session presented by adidas inside the Dallas Convention
Center. This year's celebrity participants will include a cast of
players from film, TV, and music who will be outfitted in retro 1986 NBA
All-Star uniforms paying tribute to NBA All-Star 1986 in Dallas. The
game will also feature former NBA players and current WNBA players.
FINAL FANTASY XIII marks the dawning of a new era for the celebrated
franchise, bringing the series to multiple high-definition consoles
simultaneously for the first time in its history. The series is defined
by a constant evolution, offering nothing less than the finest creative
vision, graphical quality and gameplay system of its generation with
every installment, and FINAL FANTASY XIII will be no exception to its
legacy.
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